When you launch a website from scratch — on a new domain, with no history, no backlink profile, no brand awareness — you know it’s going to be a long road ahead. Usually.
But not this time.
I’m currently working for a staffing company that operates in Uzbekistan and Kazakhstan under the brand LavoroSolutions. Previously, it was Manpower, but after rebranding, we launched a new website on a completely new domain — lavoro.kz.
And here’s what happened in just 5 months.
My team and I brought the new site to the first pages of search engines for key queries:
“кадровая компания Казахстан” (staffing company Kazakhstan)
“кадровое агентство Казахстан” (staffing agency Kazakhstan)
“hr company Kazakhstan”
“hr agency Kazakhstan”
In 5 months. No history. No accumulated authority. Just — a smart strategy, precise execution, and the belief that it’s possible.
Why is this a win?
Because the competitors in this market aren’t newcomers. They’ve been around for years, under well-known brands, with established websites. We’re not newcomers either. But we came in and in a short time, we didn’t just catch up — we overtook some of them with our website!
And what’s the result?
We’re getting great, large, targeted leads.
For me, this is an SEO victory and proof that:
A solid strategy works even without “inherited” advantages.
A team that believes in results can do the impossible.
A brand can be built from scratch if you approach it systematically.
Yes, it was a lot of work. But the result is worth every minute.
P.S. If you have a business in Kazakhstan or Uzbekistan and need quality HR solutions — we’re now easy to find. 😉
