August 4, 2021. My article “How Companies Use Artificial Intelligence Technologies in Their Work” was published on IT Channel News.
When most people hear “artificial intelligence,” they picture factory robots or something out of science fiction. Something distant, complicated, not relevant to them. That’s exactly the stereotype I challenged in this article.
Because AI isn’t the future. It’s already part of everyone’s morning.
Did you unlock your phone with your face? That’s AI. A machine learning algorithm compared your face to the reference stored in the device’s memory and made a decision in a fraction of a second. Opened your inbox — the spam filter already did its job without you. Scrolled through social media — your feed was assembled specifically for you, based on your history. Searched for something online — the ads that “coincidentally” followed weren’t coincidental at all.
AI has long since made its way into banking, healthcare, marketing, and search engines. And it did so quietly — not through news headlines, but through everyday habits.
The central point of my article: AI doesn’t replace people — it amplifies their capabilities. Accenture put it well even back then: with the right approach, the technology allows employees to focus on higher-level tasks, handing routine work off to the machine. Computers no longer require us to think like they do — now they’re learning to think like us.
In healthcare, this means a shift from treatment to prevention: AI processes vast amounts of data in real time, helping doctors assess patient conditions faster and prioritize care more effectively. In marketing, it enables personalization at a scale that was simply unimaginable before.
The conclusion I drew in the article carries even more weight today: AI, like the Fourth Industrial Revolution, has long outgrown the label of “trend.” It is changing the very nature of our existence — whether we like it or not. And companies that pretend this doesn’t concern them are already losing ground to those who have accepted it as a given and are acting accordingly.