My total working experience for today is more than 18 years.
Kyocera Russia LLC
Starting on September 2014 — till now
Head of Marketing
+ Handling the marketing department of the company;
+ Marketing strategies (including digital, PR, SMM);
+ Development and launch of new products and services;
+ Branding, positioning, unique trade proposition, dissociation from the competitors;
+ Master plan, media plan, event calendar planning;
+ Budgeting/budget control;
+ Sales plans, P&L (annual, quarterly, monthly adjustments);
+ Promo activities organizing;
+ ATL / BTL / THL activities;
+ Big Data;
+ All kinds of ADs (online, offline, OOH, TV, radio, etc.);
+ Websites and mobile applications development, content management, art-direction;
+ Working closely with the management in devising marketing strategies;
+ Media planning, picking up and testing appropriate tools for promoting each project (SEO, SEA, SMM, Programmatic, CPA, influencers, ratings, awards — by myself and outsourcing);
+ Direct marketing (welcome and trigger email chains), copywriting;
+ Reporting to HQ, close communication;
+ Channel sales & marketing management;
+ Keeping a close watch on the performance of the employees in their department and making suggestions for promotions and appraisals;
+ Liaising between the high-level management and the employees;
+ Keeping a close watch on all the marketing trends and planning accordingly;
+ Partners online eCommerce platform launch — increase sales for 7% per 5 months after go-live;
+ Reduce costs of POS and ADs up to 25% without lose of the quality or quantity;
+ Development of Mobile app concept for b2b program for end customers and partners;
+ Increase consumable sales for up to 28% with 3 years lasting campaign (chemical toner tests);
+ Increase amount of close touch with end customers for sales increase up to 10% YtoY;
+ Development and integration of new services for end customers — up to 3 per each year;
+ And other.
Sertificates:
Recommendations:
Russobit-M / Belver
(Software company with specialization in PC games and training programs)
December 2007 — September 2014
Marketing/PR manager with the wide range of responsibilities
+ Development and implementation of marketing strategies to improve the competitiveness;
+ Development and implementation of new business projects (new products and/or services), e.g. — promotion of company’s web-shop and online action game to the target in the Internet (Russia and CIS);
+ Start and maintenance of new projects and start-ups;
+ Creation of PR and press releases, newsmaker;
+ SMM (Social Media Marketing);
+ ATL/BTL;
+ Arranging contracts between Russobit-M and our partners, presentations;
+ Arranging competitions and special actions for target audience;
+ Negotiations with potential partners for projects realization, establishing contacts with Russian and foreign mass-media (PC magazines, newspapers, TV, etc.);
+ Implementation and usage of client and product databases;
+ Edition of special articles, texts and creative slogans for advertising and POS materials;
+ Promotion and creation of special news and PR actions;
+ Full responsibility for several projects at time;
+ Organization of Russobit-M sponsoring activities;
+ Participation in CRM implementation projects;
+ Marketing research aimed at assessing consumer preferences, customer satisfaction and customer loyalty.
Sertificates:
+ Development and launch of online shop;
+ Increase sales of Russobit-M products up to 20% by online shop;
+ Widening portfolio in online shop with products made by competitors;
+ And other.
Akella
(Software company with specialization in PC games and training programs)
February 2007 — October 2007
PR manager with the wide range of responsibilities
+ Creation of PR and press releases, newsmaker;
+ Arranging contracts between Russobit-M and our partners, presentations;
+ Arranging competitions and special actions for target audience;
+ Negotiations with potential partners for projects realization, establishing contacts with Russian and foreign mass-media (PC magazines, newspapers, TV, etc.);
+ Implementation and usage of client and product databases;
+ Edition of special articles, texts and creative slogans for advertising and POS materials;
+ Promotion and creation of special news and PR actions;
+ Full responsibility for several projects at time;
+ Organization of Russobit-M sponsoring activities;
+ Participation in CRM implementation projects;
+ Marketing research aimed at assessing consumer preferences, customer satisfaction and customer loyalty;
Bank Credit-Moscow
(work during study at the University)
March 2005 — March 2006
Marketing Specialist
+ Conduct market research to identify customer trends, competitor offerings and demographic data;
+ Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies;
+ Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers;
+ Create innovative marketing campaigns depending on robust data and present the recommendations to management.
Accenture
(London, Great Britain)
(temporary work during study at the University)
June 2000 — August 2000
Secretary-receptionist
+ Answering and directing phone calls;
+ Organizing and distributing messages;
+ Maintaining company schedules;
+ Organizing documents and files;
+ Greeting business clients and guests;
+ Documenting financial information;
+ Maintaining and ordering office supplies;
+ Scheduling meetings and conferences;
+ Assisting executives with project tasks;
+ Coordinating with other organizations;
Recommendations:
